Search Ads: When you advertise on the Search Network, your ad can show next to search results, on other Google sites like Maps, Shopping, Google Images, and on the websites of Google search partners. These ads utilize keywords and target customers who are in-market, actively searching for your products or services.

Performance Max Ads: These ads are designed to complement your keyword-based Search ads to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps. They are ideal for both awareness and conversion, running on both Google’s Search and Display network.   

YouTube Ads: YouTube advertising is a way of advertising your video content on YouTube so you can maximize your user reach. This could be showing up in YouTube search results for people to watch in full. They are suitable for creating awareness and consideration for your products or services.

Display Ads: Display ads are images displayed in different places online. These can be text ads which allow users to click through the ad and enter their contact information into an online form. Display ads carry a lot of weight because they make your target market aware of your service or product.   

Smart Ads: Smart campaigns help you highlight selling points of your business and attract customers. You can create a single campaign for your business, or run multiple campaigns to showcase different products or services your business offers, each with their own set of keyword themes.