Articles
Marketing for the AI era.
Practical guides on AI search, WhatsApp selling and guest WiFi, from the team building the tools.
AI search2 October 20262 min read
AI search is the new shop window. Here's how to get recommended.
Customers now ask ChatGPT, Gemini and Google's AI Overviews who to buy from. What decides whether your business is in the answer, and what you can do about it.
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WhatsApp30 September 20261 min read
Your WhatsApp is a sales team. Treat it like one.
For most African businesses, WhatsApp is where enquiries arrive and deals are won or lost. Four habits that turn a busy chat list into a sales pipeline.
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WiFi marketing26 September 20262 min read
Turn guest WiFi into repeat customers
Restaurants, hotels, gyms and shops already give away WiFi. With a branded login page, every guest who connects can become a contact you can reach again.
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